Custom / Bespoke Events
Holmes Cycling also delivers bespoke events for companies looking to create something more tailored for their teams or clients. These are separate from the invitation-only rides, designed instead around a specific brief, whether that’s a team experience, a client day or a wider brand-led activation. Each event is built from the ground up to suit the group, the location and the outcome required, with the flexibility to shape everything from the format of the ride through to the overall feel of the day.
The structure can vary, but the level of delivery remains consistent throughout. Rides are planned to suit the group, from relaxed and inclusive routes through to more performance-led days, all supported with a professional setup on the road. That includes dedicated support vehicles, full mechanical backup, experienced ride leaders and medical cover where required. We can also manage the wider logistics around the event, from bike provision and transport through to accommodation, transfers and catering, ensuring everything runs smoothly without placing any burden on the client or their guests.
Alongside the riding, each event can be shaped to include the right environment and additional elements to bring it all together. That might be a standout venue, brand partners, or a broader itinerary built around the ride itself. The aim is always the same: to deliver a well-run, high-quality experience that reflects positively on the business hosting it, with the kind of on-the-ground support and attention to detail you would expect from a professional cycling team.
